Tuesday, August 17, 2010
Sunday, August 15, 2010
Using Affiliate Marketing Methods To Make Money Online With Blogging
Use Google's AdWords KeyWord Tool To Assess the AdSense Potential of Your Site Concept
AdSense & Contextual Advertising
The Google AdWords Keyword Tool is an excellent keyword research tool.
If you're considering making Google AdSense an important part of your monetization plans, this tool gives you a superb "high level snapshot" of how profitable your potential Site Concept(s) could be.
The AdWords Keyword Tool is intended to help advertisers decide which keywords to buy. It tells how much demand there is for keywords by those searching at Google ("Monthly Searches") and by those advertising at Google AdWords ("Competition").
This tool also provides the "monetary value" of your keywords (i.e., what advertisers can expect to pay).
One Caveat: Since the AdWords Keyword Tool is meant for advertisers, not for you (the publisher), the prices you see are the prices they pay, not the amounts you receive. That's why we recommend to use the tool for the purpose of comparing different site concepts, not for finding out how much you would eventually earn with Google AdSense.
Use it to look at the advertising price (Cost per Click) for a list of keywords based on each of your site concept words. Let's say you have three ideas for a site concept: caribbean cruises, Anguilla and Antigua. You would feed each of those words into the Google Adwords Keyword Tool and compare the results.
Focus on the "Global Monthly Searches" and the "Estimated Average CPC" data for the exact match type of your keyword results. Sort by "Global Monthly Searches" first to see how many keywords you have with a high search volume. Then sort by "Estimated Average CPC" for an overview over the average prices that advertisers are willing to pay. The more highly searched keywords with a solid price you get, the better is the AdSense income potential of your site concept.
Don't worry about seasonality (Local Search Trends). You don't want to base your income decisions on a one-month spike (say, Christmas, if your site sells gift products) or a one month trough (like July, if yours is a business services site). Your goal is a consistent (and consistently growing) income. So base your decisions on the 12-month average of searches globally.
Bottom line? You're looking for a potential site concept that has...
the most "Monthly Searches" across many keywords -- lots of people searching for lots of keywords
the most keywords that pay well (i.e., have high advertising cost).
Find out more about using Google AdSense as a low maintenance income model for your online business.
AdSense & Contextual Advertising
The Google AdWords Keyword Tool is an excellent keyword research tool.
If you're considering making Google AdSense an important part of your monetization plans, this tool gives you a superb "high level snapshot" of how profitable your potential Site Concept(s) could be.
The AdWords Keyword Tool is intended to help advertisers decide which keywords to buy. It tells how much demand there is for keywords by those searching at Google ("Monthly Searches") and by those advertising at Google AdWords ("Competition").
This tool also provides the "monetary value" of your keywords (i.e., what advertisers can expect to pay).
One Caveat: Since the AdWords Keyword Tool is meant for advertisers, not for you (the publisher), the prices you see are the prices they pay, not the amounts you receive. That's why we recommend to use the tool for the purpose of comparing different site concepts, not for finding out how much you would eventually earn with Google AdSense.
Use it to look at the advertising price (Cost per Click) for a list of keywords based on each of your site concept words. Let's say you have three ideas for a site concept: caribbean cruises, Anguilla and Antigua. You would feed each of those words into the Google Adwords Keyword Tool and compare the results.
Focus on the "Global Monthly Searches" and the "Estimated Average CPC" data for the exact match type of your keyword results. Sort by "Global Monthly Searches" first to see how many keywords you have with a high search volume. Then sort by "Estimated Average CPC" for an overview over the average prices that advertisers are willing to pay. The more highly searched keywords with a solid price you get, the better is the AdSense income potential of your site concept.
Don't worry about seasonality (Local Search Trends). You don't want to base your income decisions on a one-month spike (say, Christmas, if your site sells gift products) or a one month trough (like July, if yours is a business services site). Your goal is a consistent (and consistently growing) income. So base your decisions on the 12-month average of searches globally.
Bottom line? You're looking for a potential site concept that has...
the most "Monthly Searches" across many keywords -- lots of people searching for lots of keywords
the most keywords that pay well (i.e., have high advertising cost).
Find out more about using Google AdSense as a low maintenance income model for your online business.
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